Getting started

Write a search that gets the right list

The four things every good Crwl sentence includes, with examples.

Crwl turns one sentence into a search plan. The clearer the sentence, the closer the list is to what you had in mind. Good sentences name four things:

  1. Who: the job titles or business types you want.
  2. Where they work: industry and company size.
  3. Where they are: country, state or city.
  4. Any timing or quality filter: changed jobs recently, rated 4.5+, has a website.

VagueSales people in tech

SpecificVPs of Sales and CROs at US B2B software companies with 50–1,000 employees

Name titles the way people write them

Use the titles that appear on profiles, like "Head of People" or "VP of Operations". You can list several: "CFOs, Controllers and VPs of Finance".

Be specific about places

"Dallas–Fort Worth" or "Ohio, Indiana and Michigan" beats "the Midwest" when you need a tight territory.

Tip: Not sure where to start? Pick a template and fill in the blanks. You can always switch to writing your own.

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